SUPER73 AMS CAMPAIGN
Shot and directed in Amsterdam, this project showcases the refreshed SUPER73 S2 and ZX through my lens. I wanted to capture how these bikes move within the rhythm of the city, from fast moments to quiet details and everything in between. Each frame reflects the feeling of riding through Amsterdam’s mix of light, texture, and motion. The S2 carries strength and confidence, while the ZX brings a more playful and spontaneous energy. My focus was to show the connection between rider, bike, and city, where design meets emotion and movement becomes storytelling. This is how I see the ride.